development for high
If you’re lucky, your website has seconds to make an impactful first impression. Those seconds include the time your website takes to load. And that first impression might be on a desktop, a tablet or a mobile.
Good developers consider those things.
Great developers think about what you want your website visitors to do after you’ve nailed that first impression.
Conversion rate optimisation (CRO) experts know how to make those things happen using their skills in design, development and data.
We’re conversion rate experts — we design and build websites that work.
Matt and the team delivered us a fantastic, fresh and engaging website without any hassles! Their unique approach helped us create the perfect e-commerce site for our needs. Since implementation, our web sales are up 30%. I highly recommend the Kicking Pixels team!
— Melissa Goff, Ecospill (Brisbane)
Our approach to building websites that work is to combine understanding, objectives, and strategy (the who, what, why, where and how) with design and development expertise to create websites that will "convert".
Websites that convert
A “conversion” happens when a website visitor does something you want them to do. The obvious things are to call, to email or to buy. But you might also want visitors to read a particular page or selection of pages. You might want them to stay on your site longer or sign up for an email sequence. Conversion rate optimisation (CRO) is — simply put — the art and science of getting more of your website visitors to do the things that you want them to do.
The art of conversions
To build a website that grows your business, we need to understand your business, your goals and your clients. It’s the art of asking the right questions and stopping to listen to the answers. It’s about thinking creatively, offering suggestions, and being able to do what works for the client.
The science of conversions
Not all design is art. When it comes to websites, the design should be backed by psychology, data and the observation of a client’s website visitors. Like all scientists, conversion rate specialists are happy to have hypothesis challenged, then adapt in the face of better information.
Our website design and
Most of our clients are on at least the second iteration of their website. The first was often a “get website” task where the goal was to get something showing up at www.yourcompany.com.au.
As their business has matured, they’ve become aware of all that a website should do. (Showing up is not enough.)
That’s when they come to us.
To make sure their new website does all the things it should do, we’ve refined a proven 10-step process that starts with understanding.
Golfers don’t walk into the pro shop asking for “a golf club”. They know if they need a driver or a putter. “A website” is like “a golf club”. How could a pro sell you one without knowing what you were going to be using it for? We offer a free consultation to fully understand your business and website needs. Only then will we make a proposal.
We’re not building “a” website; we’re building your website.
We’ll record our findings from our preliminary discussions and our recommendations then agree the unique brief that will guide your whole project.
Site Map & Wireframes
When your focus is on conversions, you don’t begin with what a site will look like. You begin with thinking about what it will do. We start with sketches and plans, a framework that we can use together to explore the fundamentals of how your website will work to kick goals.
Rather than telling you what we intend to build, sometimes we'll build a prototype on paper, or in the browser to show you how our solution will work. There's no attention to design at this stage, but it gets us close to a tangible solution quickly.
Now we have the sketches, the framework and the UX, it’s time to fill in the colour and detail to match (or define) your company’s brand. This is an exciting time as you begin to see and feel what your customers will experience when they meet you online.
Once you’ve approved the design and the prototype, we bring the two together — building your conversion-optimised website. We’ll add your content to the design and create templates for different page types. And we’ll develop the functionality you need.
Nothing goes live until you’ve had a chance to test it. We invite you to climb all over the build on desktop, tablet and mobile. We want you to try to break it, so that it’s bulletproof by the time your customers get anywhere near it.
We’ll set your thoroughly tested site live on the website hosting of your choice. (We recommend WP Engine for it’s super-fast, Australia-based servers and superior customer support.)
Your new website is beautiful, robust and completely yours — you have the keys. But you’re not alone if you don’t want to be. We have packages for ongoing care, so we’re never more than a phone call or an email away if you need help or to expand the site as you grow.
We can help you to maximise your investment in your website. We can advise you on digital marketing to drive prospects to your website where you can convert them into customers.