We focus on online goals, conversions and engagement when planning, designing and developing websites.

If you’re lucky, your website has seconds to make an impactful first impression. Those seconds include the time your website takes to load. And that first impression might be on a desktop, a tablet or a mobile.

Good developers consider those things.

Great developers and custom web design agency think about what you want your website visitors to do after you’ve nailed that first impression.

Conversion rate optimisation (CRO) experts know how to make those things happen using their skills in quality web design, development and data.

We’re web design and conversion rate experts — we approach website design from a user experience perspective, and we build websites that work.

Our proven process to creating websites that do all the things they should do.

Whatever your digital requirements, our proven 6-step design and development process always starts with understanding. By understanding your business and project goals first, means we can deliver results that are fit for purpose, and more.


We start with a workshop to fully understand your business and project needs, alongside analysing past data and insights. We’ll record our findings and our recommendations to agree the unique brief that will guide your whole project.


With our focus on users and conversions, we don’t begin with what a site will look like, we think about what it will do. We start with sketches and plans, a framework that we can use together to explore the fundamentals of how your end product will work.


Rather than telling you what we intend to build, often we’ll build a prototype on paper, or online, to show you how our solution will work. There’s no attention to design at this stage, but it gets us close to a tangible solution quickly.


With the framework and user experience in place, it’s time to focus on the website design and detail to match (or define) your company’s brand. This is an exciting time as you begin to see what your customers will experience when they meet you online.

Build & Test

Once you’ve approved the design and the prototype, we bring the two together — building your digital product. We’ll add your content to the design, create templates, develop the functionality you need and fully test so it’s bullet-proof before launch.


It’s now time to launch! We’ll set your thoroughly tested site live on managed hosting, and make sure all integrations and functionality are working smoothly before handing over the keys, or putting you onto one of our care & maintenance.

Recent web design &
development projects

Environmental safety products

eCommerce design & build, and custom shipping app

Cyber Security Corporate Website

Multipage custom website design & build on WordPress

We have the confidence to drive paid traffic to our website.

It was important to create a modern fresh look for our website that better reflected our club. A website that would be easy to navigate and would tell our story both visually and through concise and clear words.

Scott Armstrong, GM, Shelly Beach Golf Club
web design central coast nsw - Kicking Pixels

View our latest design &
development blog posts

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Your website design needs to be goal-oriented  In other words, it needs to support your customer as they move through their customer journey towards their final objective. This is one of the key principles of website design here at Kicking...
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Terms like design and development are thrown around freely when it comes to building websites — sometimes a little too freely. After all, these terms have specific definitions and so cannot be used interchangeably. But what exactly are these specific definitions, and...
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Brand recognition, awareness and understanding is crucial for your business. You need your customers to know instantly who you are, what you are all about and why they need to connect with your products and services. But how to target...
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