Rauland offers a unique care platform (called Concentric Care), providing an innovative technology platform that changes the way clinicians and carers communicate, connect and care with patients and carers. Their website needed a design & build that would reflect their brand, and best showcase their product range.
The new Rauland website, designed by Goodwork Agency and developed by Kicking Pixels, was built on the WordPress platform using a WordPress multisite configuration to best manage and optimise their Australian and New Zealand websites.
The project was both exciting and challenging from a build perspective, incorporating geo-targeting for a better, content-relevant user experience, based on geographical locations. The site also includes synchronised content between websites (keeping both content and functionality in sync). A series of animated elements further enhanced user engagement to deliver an optimised user experience for mobile and desktop visitors.
Synchronised content between websites and geo-targeting helped to create efficiencies and a content-relevant user experience for Rauland Australia and New Zealand.