Imagine you want to open a shop that you’ll fill with products you’re proud to sell. You locate the ideal store and hire a designer to make it look fabulous. On opening day, your advertising is bringing a stream of dream customers through your doors.
Standing behind the counter, you look at all the people browsing the aisles and feel wonderful. Until you glance down at the cash register. Even a store overflowing with visitors doesn’t work unless it converts visitors into customers.
Your website is like that shop. A great design and a flood of traffic won’t grow your business unless those visitors convert.