Imagine you want to open a shop that you’ll fill with products you’re proud to sell. You locate the ideal store and hire a designer to make it look fabulous. On opening day, your advertising is bringing a stream of dream customers through your doors.
Standing behind the counter, you look at all the people browsing the aisles and feel wonderful. Until you glance down at the cash register. Even a store overflowing with visitors doesn’t work unless it converts visitors into customers.
Your website is like that shop. A great design and a flood of traffic won’t grow your business unless those visitors convert.
What is a conversion?
A conversion happens when a visitor goes from merely browsing to doing something you want them to do — you “convert” them.
Calling, emailing or buying are all “conversions”. However, conversions come in many forms. For instance, you might know a prospect will be more likely to buy when they’ve read a certain page of your website. In that case, it’s a conversion if you get a visitor to that page and they spend long enough on the page to read it.
What is your conversion rate?
Your conversion rate is the percentage of visitors you’re able to persuade to do the things you want them to do.
What is conversion rate optimisation? (CRO)
Conversion rate optimisation (CRO) is the science and art of getting as many visitors as possible do the things you want them to do — to “convert”. CRO is not static. A website that converts brilliantly today might not convert so well in three months time — customers change, competitors change, the sources of traffic change… Like almost everything today, CRO requires vigilance and constant iteration.
What is Kicking Pixels?
Kicking Pixels are experts in conversion rate optimisation.
How we approach
You are unique. Your customers are unique. Your website is unique. That’s why there is no single formula for conversion rate optimisation. What we have is a methodology for identifying the opportunities for you to increase your conversion rate.
We consider your business and your objectives, then look at how your website is performing. There are a wide range of tools we might use for this. The selection depends on your business.
We report back in plain English about what we find in terms of problems, barriers and challenges to conversions.
We’ll combine our knowledge with yours to brainstorm what’s most important to fix, and ways that those things might be fixed.
Optimisation is about testing and learning. We’ll take the outcome of our brainstorming and form it into an experiment we can test — with agreed scope, timeframe and measurements.
Conversion rate optimisation tests never “fail” because you always learn something. We take what we learn from the test to form another hypothesis and test again. You’ll be amazed how incremental changes grow into exponential results.
Matt and the team delivered us a fantastic, fresh and engaging website without any hassles! Their unique approach helped us create the perfect e-commerce site for our needs. Since implementation, our web sales are up 30%. I highly recommend the Kicking Pixels team!
— Melissa Goff, Ecospill (Brisbane)
What would it mean to you to get just 5% more business, let alone double or triple the numbers of conversions?
If you have a website and traffic to that website, we can help you to get more business. The first step is to get in touch by sending us an enquiry, or we can schedule a time to chat about your website and your conversion goals.