Client:
Shelly Beach Golf Club
Industry:
Sport
Year:
2019
Services:
Strategy
UX design
Custom development
Custom events
UX design
Custom development
Custom events
Visit:
Website design & development
Shelly Beach Golf Club
Key features
The details
Shelly Beach Golf Club is set on a stunning part of the central coast of NSW.
Overlooking the ocean, the club offers a premium 18-hole golf course along with regular tournaments and social competitions. It also provides excellent live entertainment, quality dining and a variety of other popular activities and events.
We used a data-driven approach to website design and development for the club’s new website that matched their location and facilities.
The outcome has seen a surge in user engagement, with a 42% increase in time spent on the website and a 49% upswing in individual pages viewed per visit.
Working collaboratively led to better results.
Working collaboratively with marketing and social media teams has resulted in a golf club website that members love!
An improved website design, across all devices, has better aligned the online brand experience with their physical brand. This has given the social media marketing team the confidence to drive traffic to the website.
Accessible, engaging content for both desktop and mobile device users has contributed to greater engagement, improved usability and conversions.
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Traffic Increase
Traffic from social media channels has increased by over 300%.
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Repeat Visitors
Visitors revisiting the website has increased by 14% since launch.
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Page Views
Website pages viewed during each site visit up by 49%.
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Mobile Usability
A more useable website has seen mobile traffic increase by 8%.
Over 56% of website visitors to the website were using mobile or tablet devices.
We designed the club’s new website with a mobile-first approach. Designing this way allowed us to prioritise the most important information for mobile users. The result is a better experience for mobile users, with enriched content on desktop devices.
35% of users visit an external Golf Portal from the main website.
By embedding the Golf Portal directly onto the website, members no longer had to leave the website to log in.
It also enabled the club to utilise the space, and a captive audience, by promoting other activities such as dining, events, promotions and weekly entertainment.
Analytics revealed only 18% of users were reaching important information about the club, promotions and activities.
Our focus was to communicate as much important information as possible without the need to scroll.
As a result, website visitors can quickly view most important information, without the need to scroll.
We have the confidence to drive paid traffic to our website.
It was important to create a modern fresh look for our website that better reflected our club. A website that would be easy to navigate and would tell our story both visually and through concise and clear words.
Scott Armstrong, GM, Shelly Beach Golf Club
