Key features

Client:
Mingara
Industry:
Health & Fitness
Year:
2024
Services:
Strategy
Website Design
Custom Development
Domain Migration
Ongoing Care
Managed Hosting
Visit:

The details

One by Mingara is a multifaceted leisure facility that includes a gym, pool, track, creche, and café, offering a comprehensive range of fitness and recreational services.

They required a website that could effectively integrate their five separate business units under a single platform, ensuring seamless user experience and making it easy for members to access all relevant information in one place.

The Challenge

The challenge was twofold: merging the content of five distinct business units—Gym, Pool, Track, Creche, and Café – into one cohesive website, while migrating to a new domain without sacrificing SEO rankings. Each unit had its own needs and audience, making it crucial to create a unified yet distinct user experience.

Challenges and Goals: Combine multiple website content into a single site, with a new domain without losing search position

Building Trust Through Collaboration: A Successful Partnership

One by Mingara chose us for their new website because of our history of successful collaborations.

“We were satisfied with our prior projects, and your team is always helpful, friendly, and easy to work with. Your professionalism and creativity made it an easy choice,” said Sarah Burgess, Mingara Leisure Group.

Our understanding of client needs and ability to craft tailored solutions earned One by Mingara’s trust. Our client-centered approach ensured open communication, creativity, and flexibility – key elements needed to deliver a complex project across multiple content areas.

We successfully launched the website on schedule, receiving positive feedback from both members and staff;

  • Easier access to timetables for multiple facilities, simplifying planning.
  • Staff can quickly direct members to information, saving time.
  • The clean, modern design enhances the brand’s overall perception.
  • The streamlined structure makes it easy to add new facilities without disrupting the user experience, allowing the platform to grow alongside the business.
  • The modern, easy-to-navigate interface received praise, and visuals created with LS Graphics mockups demonstrated the polished user interface.
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Traffic Increase

Traffic to the website since migration up by 31%.
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User Engagement

Engagement up by 10% vs. the previous period.
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Faster Page Loading

2 Seconds to load the largest content on the site on mobile.
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Active Users

Increase of active users on the Central Coast by 36%

Strategic Design and Development: Tailoring a Unified Online Experience.

Unified Design Across Business Units

We began with detailed planning and wireframes to align features with each facility’s needs. The design ensured a cohesive brand identity while maintaining the individuality of the Gym, Pool, Track, Creche, and Café. Bold visuals and intuitive layouts created a seamless, engaging experience that reflects “One by Mingara’s” focus on community and wellness.

Responsive and Flexible Development

Built on WordPress, the site was developed for full responsiveness across all devices. A mobile-first design approach ensured fast loading and smooth functionality on smartphones and tablets. WordPress’s scalability allowed us to customise features, simplifying content management and ensuring the site could grow alongside the business.

Customised WordPress Features for Scalability

We focused on:

  • Clear Navigation: Intuitive menus for quick access to timetables and key information.
  • Modern Design: Clean, professional visuals reflecting the brand.
  • Responsive Features: Optimised for all devices.
  • Customised UX: Tailored solutions for seamless user interactions.

The scalable structure allows for adding future facilities or services without disrupting the user experience.

The Results

The new website is visually compelling, functional, and scalable. Staff and members have praised its ease of use, professional design, and streamlined navigation.

Bringing Ideas to Life: A Journey of Innovation

“Kicking Pixels delivered exceptional results, even with a tight deadline. Members love how easy it is to find the timetable, and the website feels clean, modern, and intuitive. It’s made a real difference to our members’ experience.”

Sarah Burgess, Mingara Leisure Group
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