Key features

Health Promotion
Government Agency
Website Design
Custom Development
Ongoing Care
Managed Hosting

The details


The NSW Government Health Promotion team plays a crucial role across the Central Coast community, working to enhance public health through evidence-based initiatives. Their work spans various areas, including chronic disease prevention, mental health, and lifestyle health risks like nutrition and physical activity. By collaborating with local entities and leveraging community engagement and education, they aim to empower residents to make healthier choices. Their initiatives significantly impact the community’s health, addressing current challenges while fostering long-term well-being.

In a collaborative effort with the NSW Government Health Promotion team, we embarked on a mission to revolutionise their digital presence.

The project’s cornerstone was to create a website that not only surpassed the limitations of their previous site but also set a new standard to deliver a better user experience for their many difference audiences.

Through collaborative planning, design, and development, we delivered a website that is intuitive, accessible, and scalable, catering to the diverse needs of their audience.

Challenges and Goals: The previous website faced user engagement and administrative hurdles.

Overcoming obstacles

  • Difficulties organising their large body of work and resources into a logical structure
  • A complex website structure that made the user journey and content navigation hard, leaving users easily lost. 
  • Administrative management was cumbersome, detracting from the team’s ability to update and maintain the site efficiently.

A clear Vision

We had a clear vision to construct a website that embodied speed, ease of use, and accessibility across all devices.

The new site would not only facilitate content discovery but also be flexible enough to accommodate and categorise future content additions seamlessly. This would empower the Health Promotion team to update their site with the dynamic nature of their work, without the previous barriers.

The solution is a website that focuses on the user journey, and addresses each goal head-on.

  • Custom Content Filtering: On the homepage, users can now filter content based on their audience type and information needs, delivering a personalised website experience.
  • Enhanced Search Functionality: A sophisticated search tool enables website visitors to seamlessly navigate through pages, posts, and resource library.
  • Resource Filtering: A robust filtering system for their Resource Library, lets users to easily and quickly find content based on multiple criteria (Audience Type, Subject-Matter and Resource Types)
  • Accessibility Enhancements: Compliance with WCAG AA standards makes the site universally accessible, ensuring that all users, regardless of ability, can navigate the site with ease.
  • Custom Branding for Enhanced Program Recognition: A tailored branding approach for program pages not only aligns with the wider brand guidelines but also significantly improves clarity, navigation, and brand recognition among users.

The result is a transformation that is making a big impact to both users and the Health Promotion team.

  • The website’s performance has skyrocketed, becoming noticeably faster.
  • Compliance with WCAG AA standards makes the site universally accessible.
  • The redesign facilitates a much-improved ease of use on all devices.
  • Engagement metrics have soared, with significant increases in both time spent on the site and the number of pages visited.
  • Feedback from both internal stakeholders and external users has been overwhelmingly positive, reflecting the site’s success in enhancing user experience and content accessibility.
  • The website is also seeing an increase in inbound enquiries from stakeholders for both the Health Promotion programs and resources.

User Engagement

Homepage engagement up by 300%, and higher time on site.

Returning Visitors

New visitors up by 18%, with returning users up by 96%.

Page Views

Visits to the website are up, as well as activity on site.

User Actions

User action is up, with 74% more content downloads.

Exceeding Expectations: A Seamless Digital Transformation Journey.

“Kicking Pixels transformed our website, turning complex challenges into an easy-to-navigate, impactful digital presence. Their team not only delivered on our core needs with speed and efficiency but also provided invaluable, budget-conscious advice. The new site has significantly freed up our team’s time, improved stakeholder engagement, and already generated positive feedback and inbound leads.”

Mitchell Gadd (MCIPR), Communications Coordinator
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