Building a website with a user journey
that is far easier to navigate.

The details

Background

The NSW Government Health Promotion team plays a crucial role across the Central Coast community, working to enhance public health through evidence-based initiatives. Their work spans various areas, including chronic disease prevention, mental health, and lifestyle health risks like nutrition and physical activity. By collaborating with local entities and leveraging community engagement and education, they aim to empower residents to make healthier choices. Their initiatives significantly impact the community’s health, addressing current challenges while fostering long-term well-being.

In a collaborative effort with the NSW Government Health Promotion team, we embarked on a mission to revolutionise their digital presence.

The project’s cornerstone was to create a website that not only surpassed the limitations of their previous site but also set a new standard to deliver a better user experience for their many difference audiences.

Through collaborative planning, design, and development, we delivered a website that is intuitive, accessible, and scalable, catering to the diverse needs of their audience.

Overcoming obstacles

• Difficulties organising their large body of work and resources into a logical structure
• A complex website structure that made the user journey and content navigation hard, leaving users easily lost. 
• Administrative management was cumbersome, detracting from the team’s ability to update and maintain the site efficiently.

A clear Vision

We had a clear vision to construct a website that embodied speed, ease of use, and accessibility across all devices.

The new site would not only facilitate content discovery but also be flexible enough to accommodate and categorise future content additions seamlessly. This would empower the Health Promotion team to update their site with the dynamic nature of their work, without the previous barriers.

• Custom Content Filtering: On the homepage, users can now filter content based on their audience type and information needs, delivering a personalised website experience.
• Enhanced Search Functionality: A sophisticated search tool enables website visitors to seamlessly navigate through pages, posts, and resource library.
• Resource Filtering: A robust filtering system for their Resource Library, lets users to easily and quickly find content based on multiple criteria (Audience Type, Subject-Matter and Resource Types)
• Accessibility Enhancements: Compliance with WCAG AA standards makes the site universally accessible, ensuring that all users, regardless of ability, can navigate the site with ease.
• Custom Branding for Enhanced Program Recognition: A tailored branding approach for program pages not only aligns with the wider brand guidelines but also significantly improves clarity, navigation, and brand recognition among users.