Whether you have a long list of new year resolutions, or simply have a few “things” you want to get done, you will find guides and resources to help.
Generally, (unless you are dying your hair pink), taking the time to think and plan before jumping in, is key to a successful outcome.
So, here are 5 steps when planning a website design (or re-design) project.
1. Think of your website as an investment.
If you see your website as a cost, then you’re missing out on a big opportunity for your business online. Whatever your goal might be, your website should be providing a positive return on that investment.
2. Set SMART goals for your project
I’m sure you’ve heard this one many times – but this is truly the only way to make everyone accountable for each key aspect of a project. Without them, everyone is flying blind.
3. Think about benefits, not features
Take some time to consider your requirements, alongside the benefits those requirements will bring to your target audience. Your customers buy benefits, not features. They don’t care about your agenda; they want to know what’s in it for them.
4. Don’t overlook the quality of your content
The value gained by investing in persuasive copy, authentic photography and engaging video content is gold. Combined they help to entice, reassure, overcome objections, build trust and ultimately persuade your website visitors to take action.
5. Set Timely communication, clear steps and expectations
These are essential to the flow of a project. Invest the time in project management keeps everything on track. At Kicking Pixels, we follow a proven approach to creating websites which include a weekly project summary, so everyone is on the same page, knows what has been worked on, what’s coming up, and by who.
A successful website project is a collaboration between the client, strategist, designer and developer.
Combining the needs of your business, the needs of your target audience, and the skill and expertise of a great web design company will deliver a project outcome that works and that everyone will be proud of.